Pricing
Most businesses start on a plan and stay there. Everything else on this page is optional, priced on its own, and can be added or dropped month to month without renegotiating anything.
Step One · Where Nearly Everyone Starts
Sign up, we connect your accounts during setup, and you have a dashboard that tells you where your jobs come from. Every plan includes the agent, the scorecard, a CRM and content produced for you. Month to month, cancel anytime.
For getting connected and finally seeing where your jobs actually come from.
+ $149 one-time setup
For businesses that want steady content going out and want to know which channel is producing.
+ $149 one-time setup
Everything in Starter, plus:
For owners working toward a specific number by a specific date who want to be held to it.
+ $149 one-time setup
Everything in Core, plus:
Competitors advertise no setup cost, and it is a fair question. The $149 buys work that actually happens before you log in: connecting your accounts, running the first historical load so the dashboard has depth in week one, building your CRM instance, migrating an existing CRM if you have one, and standing up your landing page.
The alternative is a platform you sign into on day one and stare at, because nothing is connected. We would rather do the work and charge once for it than pretend it is free and leave you to it.
In Every Plan
Competitors gate the reporting to their top tier. We do not, because a plan without it is just posts you cannot grade.
Connected to your CRM, your site, your phone and your social accounts. Ask it what produced last month's jobs, why quote volume rose while bookings fell, or what to run next, and it answers from your numbers rather than general advice.
Every source in one dashboard with the origin labelled on every row. Where a source is not connected, it shows a dash rather than a confident zero, because a zero you did not measure is a lie.
A full CRM, a landing page, missed-call follow-up and automated review requests. If you already run a CRM you can keep it; the agent reads whatever you already have.
Line by Line
Everything each plan includes, so you can check rather than infer. Where a row says unlimited, it means unlimited.
| Feature | Starter | Core | Pro |
|---|---|---|---|
| Your growth agent | |||
| AI agent connected to your data | ✓ | ✓ | ✓ |
| Questions answered from your own numbers | Unlimited | Unlimited | Unlimited |
| Reads your full connected history | ✓ | ✓ | ✓ |
| The scorecard | |||
| Live dashboard: traffic, leads, calls, conversions | ✓ | ✓ | ✓ |
| Funnel report with the source on every row | ✓ | ✓ | ✓ |
| Month-on-month and quarter-on-quarter comparison | ✓ | ✓ | ✓ |
| Shareable report links, no login needed | ✓ | ✓ | ✓ |
| Lead-source attribution, where tracking supports it | — | ✓ | ✓ |
| Four attribution models side by side | — | ✓ | ✓ |
| Weekly leading indicators against targets | — | ✓ | ✓ |
| Your goal solved backward into a monthly path | — | — | ✓ |
| Every closed month graded against that plan | — | — | ✓ |
| Quarterly plan reset | — | — | ✓ |
| Monthly recorded walkthrough and recommendations | — | — | ✓ |
| Content produced for you | |||
| Social posts per month | 4 | 8 | 12 |
| Blog posts per month | 1 | 2 | 2 |
| Planned against funnel stage before publishing | ✓ | ✓ | ✓ |
| Reviewed by a human editor before it goes out | ✓ | ✓ | ✓ |
| Business-profile posting and optimisation | — | ✓ | ✓ |
| The funnel and CRM | |||
| Full CRM instance: contacts, pipelines, calendar | ✓ | ✓ | ✓ |
| Team members | Unlimited | Unlimited | Unlimited |
| Unified inbox: SMS, email, chat, WhatsApp, social DMs | ✓ | ✓ | ✓ |
| Tracked numbers with call recording and logging | ✓ | ✓ | ✓ |
| Missed-call text back | ✓ | ✓ | ✓ |
| Automated review requests | Unlimited | Unlimited | Unlimited |
| Landing page, built and kept updated | 1 | 1 | 1 |
| Workflow automation and follow-up sequences | ✓ | ✓ | ✓ |
| Conversational AI agents on inbound enquiries | ✓ | ✓ | ✓ |
| Migration from GoHighLevel or another CRM | Included | Included | Included |
| Phone, SMS and WhatsApp usage | At cost | At cost | At cost |
| Support and terms | |||
| Setup: accounts connected, history loaded, CRM built | $149 once | $149 once | $149 once |
| Contract | None | None | None |
| Add or drop add-ons monthly | ✓ | ✓ | ✓ |
Paid ad-spend ingestion is built and waiting on API access, so it is not yet a row in any plan. When it lands it will be included at every tier, not sold as an upgrade.
Step Two, If You Want It
Everything below sits on top of any plan. Add one, swap it for another, or drop it, month to month. Nothing here is required, and nothing is charged twice.
The work that fills the calendar. Most of it is cut from one recorded session a month, so it costs you time once rather than every week.
| Add-on | What it does for you | Volume | Fee |
|---|---|---|---|
| Capture session | A 75-minute recorded interview. You talk, we ask the questions. This one session is the raw material for almost everything else on this list, which is why it comes first. | 1 per month | $195 / mo |
| Long-form pieces | Your capture cut into a substantial piece: the in-depth answer a serious buyer reads before they call you, and the thing search engines and AI assistants quote from. | 2 per month | $225 / mo |
| Reels and short video | Short clips cut from your captures and your job-site footage, captioned and sized per platform. This is the format that reaches people who have never heard of you. | 8 / 12 / 20 per month | $140 · $195 · $295 |
| Reels, archive sprint | A one-off catch-up. If you have a year of footage sitting on a phone, this turns it into a backlog of scheduled posts in a single month. | 30 or 50, one-off | $400 · $575 |
| Visual pack, carousel-first | Carousels, quote cards and graphics. The format that explains a process, a price range or a before-and-after without anyone having to be on camera. | 6 / 10 / 12 / 20 per month | $160 · $250 · $295 · $350 |
| AI video explainers | Your written articles turned into narrated video, so one piece of research reaches the people who read and the people who only watch. | 6 / 8 / 16 per month | $155 · $195 · $350 |
| Blog and newsletter | A weekly post that also goes out to your list as a newsletter. The cheapest way to stay in front of past customers, who are the likeliest people to book you again. | 4 issues per month | $250 / mo |
| Packaging and publishing | Covers, captions, hooks and scheduling for every piece across every channel. Without this, content gets made and then sits in a folder. | every piece, every channel | $95 / mo |
| Engagement-to-conversion loop | When someone comments or messages, they get answered and routed into your booking funnel instead of being left on read. This is where social stops being a vanity exercise. | comment CTAs and DM routing | $195 / mo |
| Managed site and blog | Hosting, publishing and ongoing page edits, so your site does not quietly stop being updated in month four. | ongoing | $195 / mo |
| Account management | A standing call with us, fortnightly or weekly, plus the reporting that goes with it. Add this when you want someone accountable rather than a dashboard. | bi-weekly / weekly | $295 · $450 |
The work that makes the content find people, turn them into contacts, and prove which half of the spend worked.
| Add-on | What it does for you | Volume | Fee |
|---|---|---|---|
| Baseline and attribution audit | Two weeks going through everything you already run, ending with your twelve-month baseline and what a booked job costs you by source. Start here if you are not sure what you need. | one-time | $495 once |
| Search article programme | Articles written to rank for the questions your buyers actually type, not for your company name. Built around the symptom a customer describes at eleven at night. | 2 or 4 per month | $295 · $495 |
| Answer-engine optimisation | Structured data, an FAQ corpus and citation tracking, so when someone asks ChatGPT, Claude, Perplexity or Google's AI overview who to call, your business is the answer rather than a national lead broker. | schema, FAQ corpus, tracking | $295 / mo |
| Email and SMS lifecycle | Welcome, nurture and post-job sequences that run automatically. Turns a contact who was not ready in March into a booking in July without anybody remembering to chase them. | welcome, nurture, post-job | $345 / mo |
| Partner and referral outreach | Systematic contact with the property managers, builders and realtors who send repeat work. One commercial relationship is worth a hundred one-off calls. | ~40 contacts per month | $350 · $550 managed |
| Guest-post and placement | Getting your writing published on other people's sites. Builds the authority that makes your own pages rank, and puts you in front of an audience you did not have to buy. | ~15 pitches per month | $350 · $550 managed |
| Landing pages and funnels | A dedicated page for each campaign or season, so a spring maintenance push has somewhere to send people that is not your homepage. | ongoing retainer | $750 / mo |
| Paid retargeting | Ads to people who already visited your site or live in your service area. The cheapest paid traffic there is, because the audience is warm. Ad budget is separate and paid direct. | warm and service-area audiences | $225 / mo + budget |
| Customer case study | One job written up and filmed properly. The single most persuasive thing on a service business website, and the thing almost nobody makes time for. | 1 written and filmed story | $325 each |
| Search support | We work alongside your existing SEO person rather than replacing them: we hand over the keyword and question map and brief them off every capture. | ongoing | $195 / mo |
| Strategy and reporting block | Ten extra hours a month of planning, analysis and decisions. This is the block to buy if you have no marketing lead and want that seat filled without hiring. | 10 additional hours a month | $595 / mo |
Search foundation ($395) and review-engine setup ($150) are one-time and sit inside the one-off build rather than here. Planning, quality assurance, scheduling, no-repeat tracking, analytics and reporting run on every package at every level, and are never billed separately.
Step Three, If Picking Add-Ons Sounds Like Work
The programme bundles the platform, the production and the strategy into one flat monthly fee, at a discount to buying the same lines separately. You never log in, and Signal Pro is included at every level.
$1,680 à la carte, 26% off
$3,570 à la carte, 24% off
$5,025 à la carte, 18% off
Everything in Growth, plus:
The programme also includes a one-off build in month one, covering your site, lead tool, call tracking and search groundwork. It is $2,950 with Essentials, half price with Growth, and free with Scale.
Questions
If you want to see what is happening and get a steady trickle of content going out, take Core and leave it alone for three months. If you already know the number you need to hit this year, take Pro so the months get graded against it. If you have no hours and no marketing person, skip the plans and talk to us about the programme. And if you genuinely cannot tell, the $495 audit exists precisely to answer this.
Yes, month to month, without renegotiating the rest. The usual pattern is to start on a plan, run it for a quarter, then add the one or two things the scorecard says are missing rather than guessing up front.
Not yet inside the dashboard. The ingestion is built and waiting on API access, so it is on the roadmap rather than live today. Until it lands we pull spend from your accounts and reconcile it alongside the dashboard. We would rather say that plainly than show you a cost-per-job number that quietly excludes half your spend.
Because we would rather be honest about what volume does. Eight thin blog posts a month rarely move a local business, and producing them at that price means nobody reviews them. We produce fewer, put a human editor on every one, and spend the rest of your money on the layer that tells you whether any of it worked. If raw post count is what you want, we are genuinely not the best value.
No. Plans and add-ons are month to month, cancel anytime. The $149 setup fee is one time and is not refunded. On the programme, the one-off build is charged once in month one and can be spread across the first three months if that suits your cash better.
Because we do work before you ever log in, and we would rather charge for it once than bury it. The $149 covers connecting your accounts, loading your history so the dashboard is useful in week one, building your CRM instance, and migrating an existing CRM if you have one. A platform with no setup fee is usually one you sign into on day one to find nothing connected.
Yes, up or down, and the change takes effect immediately. Most people start on Core, run it for a quarter, and then either add the one thing the scorecard says is missing or move to Pro because they now have a number they want to be held to.
Yes to all three. The agent and the scorecard read whatever you already run. The included CRM instance and landing page are there for businesses that need them, not a condition of working with us. If you would rather move, migration is included.
Your history loads during setup, so the dashboard has depth in the first week rather than starting from zero. Grading against a plan needs one closed month before it can mark anything ahead or behind. Leading indicators start moving in two to three weeks, which is why we track them separately.
Most businesses are on Core within a week and adding their first extra by month three. If that is not obviously right for you, the audit will tell you what is.
